Facebook, Twitter, Instagram, Pinterest, etc. are great places to extend your business’ web presence and increase sales. For example, a Facebook page has a SHOP feature which can link to the e-commerce section of your website. I can even help you link it to other services like your eBay store or UberEats, for example.
Stretching the definition of Social Media, we could include Yelp, the Yellow Pages as well as, Google Maps and Google My Business. These would all be useful for local SEO.
What is local SEO? That is your business’ ability to sit atop the search results when someone does a web search for things like:
“Restaurants near me”
“CPA near me”
“Dentist near me”
If your business is not in the top three search results, there is a good chance it will never be seen.